Sims Urban Oasis: Penthouse Potential Unlocked
Dive into the success story of how Jerine and Daniel's penthouse, initially a challenging sell, was strategically marketed to attract the perfect buyers.
The circumstance of their matrimonial home
The matrimonial home of Jerine & Daniel was completed 6 years ago in a vibrant condominium development. It was dreamy in appearance but confined in reality.
Although the unit took up 1001 sqft, the actual living space was only 818 sqft due to the void space. It was ideal for them because they did not have children then.
However, with plans to expand the family, the unit can no longer acommodate for them. Hence, their desire was to sell their matrimonial haven to upgrade to a bigger space.
Difficulty faced trying to sell their home
Selling the penthouse was turning out to be hard due to these reasons:
- Size Discrepancy: The actual living space is only 818 square feet, which is smaller than what potential buyers might expect from a penthouse. This discrepancy is due to the inclusion of void air space in the total area, which doesn't contribute to usable living space.
- Direct Heat from the Roof: Being a penthouse, it's directly under the roof, which can lead to higher temperatures inside, especially during warmer months. This direct heat can be uncomfortable and is seen as a negative by most potential buyers.
Every property has a potential buyer when marketed the right way. For a boutique penthouse like theirs, I knew that young couples without children will more likely appreciate the beauty of this space.
Adding value to make a captivating impression
To let the prospective buyers get a vivid visual of their life in this exclusive penthouse, it was pivotal to declutter their home. I directed a 'beautification project' ensuring the house was staged so the charm of living in such a place was unavoidable.
Before Home Staging
After Home Staging
Due to the dynamic profession of Jerine and Daniel, I structured plans to keep their involvement minimal:
- Utilizing their time only when necessary.
- Taking the lead for conducting viewings in their absence,
- Screening out potential buyers that didn’t fit our target profile.
Executing the Strategic Plan - Selling the Dream
I pitched the unit towards our potential buyers:
- Stressing on the rarity of the Penthouse and the excellent view it offered.
- Igniting their imaginations by selling the dream they could actualize in that penthouse.
- Painting the idea of hosting their clients in a luxurious setting that screamed of success
The idea of their guests marveling at their home excited them. Air space, once a disadvantage, was turned into an asset, attracting a premium price.
Results Achieved
Marketing the property effectively turned the tide in our favor!
We eventually managed to secure a buyer who is ready to pay for the dream the penthouse promised.
Jerine and Daniel sold their penthouse at their ideal price, cashing out a whopping $428,000 of profits. Selling their matrimonial home also paved the way for the family to upgrade to a larger unit.
Today, they are enjoying the spaciousness their upgraded home provides, and the buyers are blissfully embracing the luxurious lifestyle the penthouse offered.
When it comes to property deals, it's crucial to identify issues upfront, plan effectively, and execute the selling strategy professionally.
Just like Jerine and Daniel, I can help you transform your property selling challenges into a triumph. Let's speak!